Our SEO Internet Marketing Team

Compelling Content for SEO

Compelling Content and Topical Driven Content for SEO

If you are a business owner, you probably have a website, well at least we hope you do!

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If you do not have a website, call us right now! The age of the internet is changing frequently and the search engine algorithms are changing as well. Search Engines like Google, Yahoo and Bing are reversing old algorithm index points to reflect a different index placing style. The old way of indexing websites is not what is working today and for the better.

Search Engines want your customers to have the best user experience and they are achieving exactly that. Search Engines are indexing websites that have Compelling Content and Topical Driven Content higher than websites with boring content. Having a website with Compelling Content for SEO is one of the most important aspects of SEO today! Let us give you an example of what boring content looks like as well as compelling content.

Boring content:

“Welcome to ABC Plumbing, we specialize in plumbing and we have great customer service.”

Compelling content:

Here at ABC Plumbing, we specialize in not only plumbing but Tank less Water Heaters, Water Heater Repairs, whole kitchen plumbing remodeling and much more. We provide full DIY tutorials on our website, explaining exactly how to do anything “Plumbing” yourself. If you would like to read our tutorials and learn plumbing, go for it! If you would like the professionals to come in and get the job done right, on time and on budget, give us a call today!

As you can see, the compelling content has much more information and “Tutorials” which the search engine algorithm’s love. There are many things that can be considered boring and compelling, however if you use your head you will realize what sounds good and what does not. If you offer nothing informative on your website, you are missing out.

Instead of writing boring content, here are some things you can do to increase your online exposure:

  • Online Tutorials
  • Video Tutorials
  • DIY Videos
  • DIY Pictures
  • How-to Articles
  • VS. Articles (Water Heaters VS. Tank Less Water Heaters)
  • Educational Articles
  • Seminars
  • “Benefits of” Articles

This should give you a good place to start, if you have any questions about SEO or Search Engine Optimization and you are located in El Dorado Hills or the area, give us a call today!

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